Wizarding World Press (WWP) is an established name in
fantasy, pop culture, and children’s book publishing. They
are best known for their incredibly popular series of Harry
Potter fan guides, including The Ultimate Unofficial Guide to
the Mysteries of Harry Potter.
The company is an innovation leader. Their focus has been
on talented new authors and artists, but they also have
several industry firsts that demonstrate the ingenuity,
flexibility, and contemporary positioning of WWP.
WWP broke with tradition to…
WWP’s fan-based analyses of the Harry Potter books have
been a key model for other popular literature analysis
guides. And WWP continues the innovation with their
newest publication, Tales from the Mapmaker: Imagia and the Magic Pearls – a story featuring an ethnic elf princess in a multi-cultural world.
- Incorporate chat-based emoticons into a non-technical,
- Simultaneously publish to both book form and to an
Internet discussion forum for concurrent discussion of a
text (boosted sales of the book).
- Publish an open-ended analysis book, where the reader
was given only hints and questions to ponder – as a
prompt for online chat and discussion forums.
- Publish the aggregate works of international authors that
had been established through an online community.
- Introduce a book that addressed the reader informally
throughout the text—within a non-fiction analysis format.